Home Economy News Silverbullet appoints new CFO and board member

Silverbullet appoints new CFO and board member


LONDON – Silver Bullet Data Services Group plc, a company specializing in AI-driven digital transformation services, has announced significant changes to its leadership team. Darren Poynton is stepping down as Group CFO and Company Secretary, a role he has held for five years, during which he guided the company through its June 2021 IPO and a period of strong financial performance.

Taking over the CFO and Company Secretary role is Chris Ellis, a chartered accountant with a wealth of experience in various industries, including Financial Services, Healthcare, Technology/SAAS, and Oil & Gas. Ellis has held leadership positions in both public market and private equity sectors, with past roles that include Chief Operating Officer at McLaren Strategic Capital and CFO of GE Capital’s largest business outside of the US.

In addition to the CFO change, Silverbullet has welcomed AnnaMaria Khan-Rubalcaba as a new Non-Executive Director. Khan-Rubalcaba is currently the Chief Executive of HYD, an Omnicom Group (NYSE:OMC) Digital Product Agency, and brings extensive marketing technology and AI services experience to the board.

Ian James, CEO of Silverbullet, expressed his confidence in the new appointees’ abilities to contribute to the company’s growth and strategic goals, particularly in the US market. He also thanked Darren Poynton for his significant contributions to Silverbullet’s success.

Chris Ellis shared his enthusiasm for the new role, recognizing the potential for growth and innovation in the industry, especially with upcoming changes in privacy regulation and the shift away from traditional online tracking methods like cookies.

The company’s leadership transition comes at a time when the digital transformation sector is adapting to new privacy standards and technological shifts. The appointments are part of Silverbullet’s strategy to navigate these changes and capitalize on the evolving market landscape.

This report is based on a press release statement from Silver Bullet Data Services Group plc.

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